Why Real Estate Agents Who Send Handwriting-style Letters Close More Referrals

The closing gift is standard. Every agent does it.

The real note six months later — on the anniversary of the closing — is not standard. Almost no one does it. And that's exactly why it works.

The Math on Referral Business

The average real estate transaction generates 2-3 referrals over its lifetime if the agent stays in contact. Most agents don't. They close the deal and move on.

Two letters, one at 6 months and one at 12, cost little. If they bring one referral on a $400,000 home at 3% commission, that's $12,000.

What to Write

Don't lead with "I'd love your referrals." That's the wrong foot.

Lead with: How's the house? Did you end up painting the living room like you mentioned? Show you remember them as a person, not a transaction.

Close with: If anyone you know is thinking about buying or selling in the area, I'd be honored to help them the way I helped you.

The Volume Problem

You can't handwrite 200 letters after a busy quarter. SentInstantly's bulk mail merge lets you upload your past client list as a CSV, personalize each letter with their name and closing date, and send them all in minutes. Each one arrives looking personally handwriting-style.